5 Tips to Increase Your Restaurants Profitability

The question that every restaurant owner has on their mind is simple: how can I increase the profitability of my restaurants. While there are some very blatant way to accomplish this such as cutting back on the quality of the food and paying your workers less, these are not ‘ideal’ solutions. Rather, these would be considered cutting corners.

There are many ways for a restaurant to increase their profitability as well as the foot traffic that they get and would like to share 5 tips that we feel every restaurant owners should consider in regards to profitability:

1. Social Media We’ve mentioned it before, but we’ll mention it again. Social Media can be daunting and scary, but at the same time it can be a powerful marketing tool for a business. By using social media as communication tool , you can build relationships that keep your business top of mind with potential customers. By using it as a brand monitoring tool, you can listen to what people are saying, both good and bad. When used effectively as a whole, social media has the potential to help a restaurant increase it’s brand awareness and most importantly, it’s profits. [click to continue…]

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Twitter Marketing

It was considered a fad when it started, it turned into a niche network and it’s now become one of the most important marketing tools for marketers, brands and businesses alike. Twitter, the micro-blogging social network which started in 2006, has grown into one of the most effective tools in penetrating new markets and spreading news.

For businesses, Twitter can play an important role in local marketing efforts because of then unique opportunities that it provides. Twitter provides an array of tools that can be used to find potential customers, new trends as well as networking opportunities with other businesses that might help form strategic partnerships.

Advance Search

One feature in particular that every business should utilize is the robust social monitoring tools available today. Through Twitter’s advance search, a business can search for keywords or phrases with specific target searches that include by user, mentions as well as place/location. [click to continue…]

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Infographic: Shopping Cart Abandonment Rate and Statistics

May 16, 2012
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For eCommerce sites, knowing why a customer abandons their shopping cart is at the top of their list. In what is typically the last step toward a conversion, the average shopping card abandon rate is approximately 65%; a staggering number in any business. While the reasons for a a customer abandoning their cart after adding [...]

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Video Interview: Local marketing with Carmen Sognonvi

May 15, 2012
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Interview details: Carmen Sognonvi Website: http://www.carmensognonvi.com/ Twitter: https://twitter.com/#!/carmensognonvi About Carmen: Carmen Sognonvi is co-owner and general manager of Urban Martial Arts in Brooklyn, NY.  Her views on local business and entrepreneurship have been featured in Fox Business, Inc.com, and Crain’s New York Business.  You can reach her at (646) 504-4092 or carmen AT carmensognonvi.com. – Carmen is [...]

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How to find the right person to lead your digital marketing efforts

May 14, 2012
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The perfect marketing plan is only as perfect as those who execute it. As a business owner, having the right individual to lead your digital marketing initiatives can be the difference between creating relevance and creating noise. In today’s current digital climate, where everyone calls themselves a social media expert, this can be an especially [...]

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Effective local marketing strategies for your business

May 10, 2012

Whether you are a large corporation or a small mom and pops business, local marketing plays an important role in generating buzz and interest in the area around your business. Contrary to popular belief, being successful with your local marketing doesn’t mean you need to have a huge budget. While it helps, execution and a [...]

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A comparison between Belly and RewardMe – by the stats

May 8, 2012
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Andreeson Horowitz recently invested $10 million into loyalty startup Belly.  I’d like to start off by congratulating the Belly team on their Series B – we wish you good luck in reaching Groupon-like scale. This recent news warrants a fair and honest comparison between Belly and RewardMe.  We welcome the founders of Belly to write [...]

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RewardMe video case study: Fraiche Yogurt

May 8, 2012
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Business: Fraiche Yogurt Type: Yogurt shop Owner: Patama Gur Fraiche is an incredibly popular yogurt shop (with 3 locations) that uses RewardMe to power their rewards program.  Patama (the owner) is such a terrific person and incredibly smart business owner.  As you’ll see in the video, she has been hesitant to use a rewards program for [...]

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Infographic: The Facts Behind Dining Out and Healthy Meal Options

May 4, 2012

Earlier, we covered how much a restaurant should price items on their menu. In today’s Friday Infographic feature, we highlight the typical American and what is most important when dining out. In 2011, the Restaurant Marketing Group, a division of ZenMango, performed a study that measured the likelihood of consumers returning to a restaurant brand. [...]

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4 Ways to Build and Optimize a Customer Loyalty Program

May 3, 2012
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It has become a necessity to capture your best customers and make them feel special in this competitive market.  That is how you will keep them coming back. What do you think of when you hear “customer loyalty program”?  For the past 10 years, franchises and small to medium-sized restaurants and retailers have been plagued [...]

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