by Jun Loayza on April 23, 2013
Local businesses have a love-hate relationship with Yelp. If you have a 3.5+ rating on Yelp with over 30 reviews, then Yelp is a terrific resource for new customer acquisition. On the other hand, if you have a sub-3 rating on Yelp, then Yelp can destroy your business. The ratings and stars is a good example of gamification, a booming trend. (Click here to see What is Gamification)
It’s therefore important to not only get a lot of reviews on Yelp, but to make sure they’re positive reviews. This post will cover how to increase your review count, while a future post will cover how to make sure these Yelp reviews are positive.
Who should read this post: local business owner that are looking to increase their Yelp reviews
Why you will learn: how to get customers to leave you more Yelp reviews
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by Joseph Yi on April 9, 2013
For food lovers, the McDonald’s Breakfast Menu is the equivalent of diamond. Everyone wants it, but not everyone can have it. Hard to come by and unique, those lucky enough to wake up for it savor each bite, while those who are not so lucky ask the question “Why not serve it all day?”
Starting with the Egg McMuffin in 1972, McDonald’s pioneered breakfast fast food by providing a quick and easy way for consumers to have the ‘most important meal of the day.’ In the United States, most McDonald locations stop serving the McMuffin and their breakfast menu at 10:30AM, with a few stopping at 11:00AM on weekends.
While many fast food and QSR chains have expanded their breakfast menu hours to run all day, most notably Jack in the Box, McDonald’s remains one of the few chain restaurants to serve breakfast only during morning hours, and for good reason. While there are obvious economic reasons in play, such as the differing cooking temperatures for breakfast items vs. lunch items (ie: hamburger patties vs. eggs) and extra staffing requirements, from a marketing and branding standpoint, McDonald’s is an excellent example of Gamification and how not serving it all day has it’s benefits.
