My team and I have a favorite Japanese Restaurant on Castro Street.  We love it so much that we go about 3 times a week for dinner.  Average order value is about $15 and we usually go with a group of 4 people, which means each month we bring in $720 worth of business. It’s [...]

What is Social Media Social media is becoming all the rage with most businesses, especially restaurants and retail shops managing their own Facebook page and Twitter account. Five years ago, Facebook was barely mainstream, still catering primarily to the college market, and Twitter was hardly out of inception. Today, Facebook and Twitter decals adorn business’ [...]

It almost seems like it was just yesterday that RewardMe went mainstream in the San Francisco Bay area, and within a short few weeks RewardMe has gone international and has launched in Vancouver, Canada. RewardMe in Vancouver has partnered up with restaurants and cafes such as Starbucks, Robson’s All India Restaurant, Da Jia Japanese Restaurant, [...]

With so many new technologies emerging, it’s tough to find the right one that suits your business.  As a restaurant or cafe, one of your primary objectives is to turn a new customer into a loyal customer.  Though great food and great service play a key role, a new generation of customers are asking for [...]

Welcome back! In the first part of this series we looked at how Facebook was used to market a restaurant, int this article we’ll look at how Twitter and Mobile Marketing can be used to promote your restaurant to customers so that they always think about you. Social Media Tool Number 2: Twitter I’m going [...]

QR codes, or “Quick Response” codes as the abbreviation stands for, are becoming more prevalent in American life every day. They can be found on store windows, on the side of buses, at cash registers, and even in bathrooms. What are these things, and where are they all coming from is the question that runs [...]

I’ve seen it happen before. It’s the mistake that many restaurant and cafe owners make. The failure to acknowledge the importance of marketing. Marketing is what determines the survival of a good restaurant. Even when you have a three star Michelin Chef, raving reviews for your food from around the world, and some of the [...]

Implementing a rewards program is only half the battle – the most important part is getting your customer to join.  Below you’ll find 4 proven methods that compel your customer to join your rewards program. 1. The first-time check-in reward How much would you pay to turn a new customer into a loyal customer? If [...]

One of the biggest issues for restaurants is getting new customers to come a restaurant.  While most restaurants will have a loyal following of customers, many of these customers will only be around for so long. Some will move to a different part of the city, others may not be able to eat out as [...]

Earlier this week, The Wall Street Journal reported that McDonald’s was no longer the world’s largest restaurant chain. No longer will McDonald’s and their Big Macs be known as the largest chain. Rather, Subway will bring it’s iconic green and yellow logo and $5 footlongs to the top of the list and take claim. While [...]