I once went to a presentation by the President of Blenz Coffee, George Moen. Blenz is an international coffee chain that has over 85 stores internationally and growing. George offered this piece of advice for any business: If there’s time to spare, use that spare time to market and advertise your business as much as [...]

As I write and work in the loyalty space, I sometimes stop to think about the places I consider myself loyal to. There aren’t a lot of them; I frequent my grocer and use a friend’s phone number instead of a club card, and I usually don’t cave to the deals offered by loyalty programs. [...]

The growth in smartphone usage is phenomenal – there are more than 200 million smart phones in the U.S. and 100 billion text messages are sent every month.  Utilizing mobile marketing is now a no-brainer; the difficulty is how to use mobile marketing without being intrusive to your customers. The Scenario Your best customers have [...]

You can provide a better POS system, add a loyalty program, add a new coat of paint to the business; and yet, the business may still fail.  The reason – the franchisee did not get the job done. The corporation is responsible for providing the franchisee with all the tools and training necessary for the [...]

The AlwaysOn OnMobile Conference RewardMe was recently featured at AlwaysOn‘s OnMobile Conference in Redwood City; a 2-day lecture-heavy exposé of the mobile and tablet industry. AlwaysOn has been one of the most prominent business media brand networking the Global Silicon Valley, with attendees of top executives from Fortune 500 Companies as well as successful technology [...]

I recently came back from a conference, the Franchise Consumer Marketing Conference, and at the conference listened to a panel of franchise marketing executives speak on successful marketing and customer loyalty tactics. One of the panelists, a CMO of a Fortune 1000 company addressed the importance of customer experience and brought up the notion of [...]