I once went to a presentation by the President of Blenz Coffee, George Moen. Blenz is an international coffee chain that has over 85 stores internationally and growing. George offered this piece of advice for any business: If there’s time to spare, use that spare time to market and advertise your business as much as [...]

With so many new technologies emerging, it’s tough to find the right one that suits your business.  As a restaurant or cafe, one of your primary objectives is to turn a new customer into a loyal customer.  Though great food and great service play a key role, a new generation of customers are asking for [...]

Welcome back! In the first part of this series we looked at how Facebook was used to market a restaurant, int this article we’ll look at how Twitter and Mobile Marketing can be used to promote your restaurant to customers so that they always think about you. Social Media Tool Number 2: Twitter I’m going [...]

QR codes, or “Quick Response” codes as the abbreviation stands for, are becoming more prevalent in American life every day. They can be found on store windows, on the side of buses, at cash registers, and even in bathrooms. What are these things, and where are they all coming from is the question that runs [...]

I’ve seen it happen before. It’s the mistake that many restaurant and cafe owners make. The failure to acknowledge the importance of marketing. Marketing is what determines the survival of a good restaurant. Even when you have a three star Michelin Chef, raving reviews for your food from around the world, and some of the [...]

From Foursquare and Gowalla to Facebook and Google Places, “checking-in” is becoming second nature to millions of people nationwide. Checking-in, as it relates to consumers and technology, refers to using location based services integrated with smart phones, allowing users to “announce” where they are at based on a particular venue. Users can download from a [...]