From its earliest days when Subway stamps were ‘the next big thing,’ businesses and brands have continued to search for the solution toward rewarding loyalty in an effective way.
To help paint the picture of how loyalty programs have changed over time, we present you with the following infographic titled: The Evolution of Loyalty Programs.
Among the highlights:
American Airlines unveils the first full-scale loyalty-marketing program of the modern era with the AAdvantage frequent flyer program.
Subway rolls out the Sub Club, a stamp based loyalty program. *Sub Club phased out in 2005 due to fraud.
AMC Theaters launches MovieWatcher®, the industry’s first guest loyalty program.
Nordstrom establishes Nordstrom FSB. It offers Nordstrom customers cards under Nordstrom Fashion Rewards – its customer loyalty program.
Starbucks launches their own loyalty program (Starbucks Rewards) for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi and no charge on flavored syrups.
Mooyah Burgers and Fries launches Mooyah Rewards, powered by RewardMe’s cardless loyalty solution.