Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the way in which loyalty is administered has been defined and re-defined over time.
From its earliest days when Subway stamps were ‘the next big thing,’ businesses and brands have continued to search for the solution toward rewarding loyalty in an effective way.
To help paint the picture of how loyalty programs have changed over time, we present you with the following infographic titled: The Evolution of Loyalty Programs.
Click here to view and enlarge the infographic.
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Among the highlights:
1981
American Airlines unveils the first full-scale loyalty-marketing program of the modern era with the AAdvantage frequent flyer program.
1985
Subway rolls out the Sub Club, a stamp based loyalty program. *Sub Club phased out in 2005 due to fraud.
1990
AMC Theaters launches MovieWatcher®, the industry’s first guest loyalty program.
1991
Nordstrom establishes Nordstrom FSB. It offers Nordstrom customers cards under Nordstrom Fashion Rewards – its customer loyalty program.
2008
Starbucks launches their own loyalty program (Starbucks Rewards) for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Wi-Fi and no charge on flavored syrups.
2012
Mooyah Burgers and Fries launches Mooyah Rewards, powered by RewardMe’s cardless loyalty solution.
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Point collections originated in Europe and USA during the second half of the 19th Century. It was a soap company, Babbitt Company, who invented a paper-based purchase proof. In 1852 Babbitt Company launches the trend of purchase proof collection: points to be collected were put inside the soap packages; rewards were given when a client had collected a certain amount of points (25 points allowed the customer to get a lithograph in color).
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