Don’t be a creep when it comes to using customer data

April 17, 2012
How to avoid being creepy with customers-thumbnail

Collecting and using data is a sensitive subject.  On one hand, you want to collect as much data as possible so that you can fully understand your customers and personalize marketing messages – the end goal being customer influence. On the other hand, leveraging what you know about a customer can be pretty creepy.  Remember [...]

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How Ticketmaster personalizes your event-purchasing experience

April 16, 2012
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Have you ever purchased a ticket for an event and though, “how many people do I know who are attending this event?”  Or better yet, have you ever wanted to automatically receive notifications when your favorite artists or bands are playing nearby? This is exactly what’s possible with the new Ticketmaster Facebook App.

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Digital Signage and the Customer Experience

April 14, 2012

The Renovating and Revamping Trend As old concepts are refreshed in the franchise world, more aspects of the business are moving digital from signage to punch cards. Brands have new and exciting options to explore when updating, renovating, and refreshing their stores. This trend has picked up recently with various franchise categories from regional chains [...]

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RewardMe Infographic Friday: What Happens To Loyalty Program Points?

March 30, 2012

When it comes to the loyalty program points that consumers earn, spending them seems just as hard earning them. From the air miles to cash back points earned via credit cards, consumers earn, but don’t always spend the points. The reason for this can be reasoned with the following: (A) They forget: Perhaps the biggest [...]

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RewardMe Infographic Friday: How Hot Is Fast Casual Dining?

March 24, 2012

Since the economy took a turn for the worse in 2007, fast casual dining has been the fastest growing segment of the restaurant industry. From Chipotle to El Pollo Loco, fast casual is impacting the direction that restaurant industry through it’s growing consumer demand. So what exactly is ‘fast casual?’ According to an article by [...]

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Big Data: How Target Knows You Are Pregnant

March 22, 2012

Consider the following scenario: in the past month Susan, a 20-something female shopper, purchased a large container of unscented lotion, an assortment of supplements such as zinc and calcium and a large purse from Target. As a result, Target can make the educated assumption that she is pregnant with an expected delivery date 5 months [...]

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RewardMe Infographic Friday: How To Take Advantage of Receipt Surveys

March 17, 2012

Prior to mobile surveys and some of the innovative ways of capturing customer data, restaurants and businesses used customer receipts as a way to gather customer data. While some customers may never stop to even look at their receipts, for those that do, they may find themselves with a free Whopper from Burger King or [...]

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Food Recommendations: How To Boost Your Customers Buying

March 14, 2012

If you walk into a McDonalds and ask for a number 2, you will be asked by the cashier if you would like to upgrade your meal by making it a medium or a large. While at first this may seem like just another up-selling opportunity, in-fact also a form of product recommendation. For example, [...]

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How to Deal With An Unhappy Customer

February 14, 2012

An unhappy customer is like a leaky faucet. You can either try and fix it yourself, call for help, or just live with it. In the business world, these ‘leaky faucets’ can have a detrimental effect on the success of a business. Given the speed at which word travels thanks in part to sites like [...]

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What I Love About Dining Out

September 28, 2011

When I was younger, my family rarely went out to eat without reason; there always had to be a special occasion or a guest over. While I loved (and still love) my mother’s cooking, I remember always hoping we’d be traveling somewhere for dinner because I craved the experience. I craved having other people around, [...]

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